Game Boy

This UK advertisement for Wario Land: Super Mario Land 3 leans fully into Wario's crude, rebellious character rather than treating him as a traditional hero. Its bold, provocative headline reflects the deliberately edgy tone Nintendo used to set Wario apart from Mario, with visuals introducing him as a greedy anti-hero.

It captures the early-90s shift towards marketing Game Boy titles with attitude and character rather than gameplay features alone. The game is also catalogued in the collection.