PRIVACY POLICY
Last updated: 06.07.2026
1. Introduction
Welcome to Game Boy Museum.
Game Boy Museum is a private, non-commercial digital museum
dedicated to preserving and documenting the Nintendo Game Boy
(DMG-01) ecosystem. We respect your privacy and are committed to
protecting your personal data.
This Privacy Policy explains what information we collect, how we use it and what rights you have when visiting www.gameboymuseum.com.
By using this website, you acknowledge this Privacy Policy.
2. Who Is Responsible
The party responsible for data processing on this website (the "controller") is:
Dr. Marcel Pflug Zurich, Switzerland Email: info[at]gameboymuseum.com
3. Information We Collect
Depending on how you interact with the website, we may collect:
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Information you voluntarily provide, such as your name, email address or messages submitted through our contact form or AI chatbot.
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Technical information automatically collected by your browser, such as your IP address, browser type, device information, pages visited and general usage statistics.
We only collect information that is reasonably necessary to operate, secure and improve the website.
4. How We Use Your Information
We use collected information to:
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operate and maintain the website;
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respond to enquiries and cooperation requests;
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improve the website and visitor experience;
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analyse website performance and usage;
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protect the security of the website;
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comply with legal obligations.
We do not sell your personal data.
5. Legal Bases (EU/EEA visitors)
Where the EU General Data Protection Regulation (GDPR) applies, we process personal data on the following legal bases:
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your consent (Art. 6(1)(a) GDPR), for non-essential cookies and optional features;
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our legitimate interests (Art. 6(1)(f) GDPR), in operating, securing and improving the website and in responding to enquiries;
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compliance with a legal obligation (Art. 6(1)(c) GDPR), where applicable.
In Switzerland, processing is carried out in accordance with the Federal Act on Data Protection (FADP / nDSG).
6. AI Chat (GBuddy)
Game Boy Museum offers an AI-powered assistant called GBuddy.
Messages submitted through GBuddy may be processed using the built-in AI features of our website platform, Wix, to generate responses and to improve the quality of the assistant. Please do not submit confidential information or sensitive personal data through the chatbot.
Although GBuddy aims to provide accurate information, AI-generated responses may occasionally contain inaccuracies and should not be considered professional advice.
7. Cookies and Consent
This website uses cookies and similar technologies to:
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ensure the website functions properly;
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remember your preferences;
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understand how visitors use the website;
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improve performance and user experience.
Essential cookies are required for the website to work. Non-essential cookies (for example analytics) are only set with your consent, which you give through the cookie banner shown when you first visit the site.
You can change or withdraw your consent at any time via the cookie settings on the website.
8. Third-Party Services
To operate this website we rely on the following service providers, who may process personal data on our behalf:
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Wix.com Ltd., the platform on which this website is hosted, providing hosting, infrastructure, contact-form handling, cookie-consent management, built-in analytics and the AI features that power the GBuddy assistant. Wix's privacy practices are described at www.wix.com/about/privacy.
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Social media platforms (such as Instagram, Pinterest and LinkedIn) if you choose to follow the links to our profiles; any interaction there is governed by their own privacy policies.
Each provider processes data under its own privacy policy, and we share only what is necessary to provide these services.
9. International Data Transfers
This website is operated on the Wix platform. Wix and its sub-processors may store and process data on servers located outside Switzerland and the European Economic Area, including in the United States. Where personal data is transferred to a country without an adequate level of data protection, the transfer is protected by appropriate safeguards, such as the European Commission's Standard Contractual Clauses. By using this website, you understand that your data may be processed abroad.
10. Data Retention
We keep personal data only as long as necessary for the purposes described in this policy or as required by law. Contact and enquiry messages are retained for as long as needed to handle your request and for a reasonable period thereafter, and are then deleted.
11. Your Rights
Subject to applicable law, you may request:
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access to your personal data;
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correction of inaccurate information;
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deletion of your personal data where legally permitted;
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restriction of, or objection to, certain processing;
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portability of the data you have provided;
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withdrawal of consent where processing is based on your consent.
To exercise these rights, please contact us using the details in section 15.
You also have the right to lodge a complaint with a data protection authority. In Switzerland this is the Federal Data Protection and Information Commissioner (FDPIC / EDOEB, www.edoeb.admin.ch). In the EU/EEA, you may contact your local supervisory authority.
12. Data Security
Reasonable technical and organisational measures are used to protect personal data against unauthorised access, misuse, alteration or loss. However, no website or internet transmission can be guaranteed to be completely secure.
13. External Links and Children
This website may contain links to external websites. Game Boy Museum is not responsible for the content or privacy practices of third-party websites.
This website is not directed at children, and we do not knowingly collect personal data from children.
14. Changes to this Privacy Policy
This Privacy Policy may be updated from time to time.
The latest version published on this website always applies.
15. Contact
If you have any questions regarding this Privacy Policy or the processing of personal data, please contact:
Dr. Marcel Pflug
Zurich, Switzerland
Website: www.gameboymuseum.com
Email: info[at]gameboymuseum.com
