Cheat Machines: Game Genie and Action Replay on the Game Boy
- Marcel Pflug
- Jun 2
- 2 min read
Updated: Jun 30
There was a particular thrill, in the school playground of the 1990s, to knowing the right code. Punch in a string of letters and numbers, and a game that had beaten you for weeks would suddenly hand you infinite lives. The devices that made this magic possible were the cheat cartridges.
On the Game Boy, two names ruled this grey area: the Game Genie and Action Replay.
The Game Boy Game Genie
The Game Genie was developed by Codemasters and sold through partners like Galoob and Camerica. You slotted your game into the Game Genie, then slotted the Game Genie into the Game Boy. On power-up, a menu let you type in alphanumeric codes, which the device used to alter the data passing between the cartridge and the console, effectively reprogramming the game on the fly. A couple of face buttons let you switch codes on and off or jump back to the code screen.

Action Replay and the Cheat Wars
The Game Genie was not alone. Datel's Action Replay did much the same job, using its own code system to modify games, and it sat at the head of a whole family of rival cheat brands such as GameShark and Code Breaker. For players, the choice often came down to which code lists you could get hold of in magazines and on early websites.

Reprogramming on the Fly
What made these devices clever was the pass-through trick. By sitting between the cartridge and the Game Boy, they could intercept and tweak small pieces of data as the game ran, changing values like lives, health or starting level without ever touching the cartridge permanently. Whole communities sprang up around finding and sharing new codes, and magazines devoted pages to them. It was an early, grass-roots form of game modding.
Why Game Boy Game Genie Devices Are Collectible
Although they were unlicensed and a little mischievous, the Game Boy Game Genie and its rivals are now nostalgic icons in their own right, often remembered as fondly as the games they bent. Complete examples with their chunky code books are a fun, characterful addition to a collection. Explore more peripherals in the Knowledge Base.










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