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This universal link cable was sold under the Toys R Us name and made by BigBen Interactive. Like the other third-party versions it connects the original Game Boy to the Pocket, Color and other hardware natively, without Nintendo's DMG-14 adapter.
It is one of the rarer third-party cables in the collection's link-cable group.
More from the Museum's Journal: The Game Boy Link Cable: The Little Wire That Made Gaming Social.
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