Just In: The Game Boy Watch

Some arrivals are here purely because they are a delight, and this is one. It is a wristwatch styled like a Game Boy, and rather than a plain beep it wakes you with music from Super Mario Land. It is a small object with a big smile built into it, and a nice example of how the console's charm keeps being packaged into everyday things.

What It Is

This is an officially licensed watch by Paladone, the lifestyle-goods maker responsible for a whole line of Game Boy pieces. It takes the console's look and shrinks it onto the wrist, and its party trick is the alarm: instead of a generic tone it plays sounds from Super Mario Land, so waking up comes with a little jolt of nostalgia. It arrives in a neat crystal case, which makes it as much a display object as a wearable, something you might keep on a shelf as readily as on your arm.

Wear your Game Boy on your wrist

Why It Joined the Collection

Modern licensed merchandise like this is a real part of the Game Boy story, the chapter where the console lives on as a cultural icon long after it stopped being current technology. The watch joins the collection's other Paladone Game Boy lifestyle items, and together they show how a games machine became a design motif, reproduced on objects that have nothing to do with playing. It is not rare or valuable in the traditional sense; it is here because it is charming, well made and unmistakably Game Boy, and because a collection about the console should have room for the joy it still gives.

The Game Boy Watch is documented, with photographs, on its own page in the collection.

Read the full story: the Game Boy in disguise.